OUR
STORY
Throughout our journey, we've evolved into a trusted brand, earning the trust of loyal customer base.
Our narrative unfolds with a visionary aim to provide a practical solution for Muslim women in hijab styling, embracing both modesty and Sharia compliance as integral elements in Islam.
Through our carefully curated collections, we seek to embody the essence of contemporary hijab fashion, catering to the needs of confident and fashion-forward individuals.
InceptionNEDA was born from the necessity to address the challenges faced by Muslim women in hijab, seeking solutions that are practical, stylish, and in adherence to Sharia principles.
Ayda Khamalrudin, an architect, a photographer and innovator.
A woman designing for women. A contemporary Muslimah, forward-thinking, confident, and self-assured, excelling in the global arena while pulling off the balancing act of life.
She instinctively grasped the requirements of modern Muslim women, crafting hijabs that prioritize comfort throughout the day while also being effortlessly wearable and simplifying life, all without compromising the elegance or dignity of a Muslim woman.
Building MomentumAs our reputation grew, our collection expanded. We focused into offering more hijab solutions to address various styling needs of Muslim women. As a result, our customers gained confidence and enhanced their competence in styling.
NEDA has been featured on Muslimah TV shows like Safiyya, participated in hijab makeovers on Hijab Stailista, and graced the pages of the fashion magazine Hijabista.
EvolutionAs our acclaim expanded, our collection evolved. We initiated collaborations with other esteemed Muslimah brands, enhancing our store's offerings in the realm of Muslimah fashion. This infusion of fresh perspectives and cutting-edge designs has enriched our presentation. Additionally, we actively participate in events to connect with a wider audience of Muslimah.
Flagship StoreThe excitement surrounding our store heightened as stylish Muslimah and modern women explored our thoughtfully curated collection. We transformed into the favored destination for those in search of both practicality and timeless statements.
Welcoming YouWe open our doors to welcome women in need of assistance with hijab styling, extending our support to those seeking guidance to enhance their adherence to Sharia compliance.
Let us be a part
of your fashion story.
community
Together, we celebrate individuality, empower each other, and redefine the fashion landscape.
PEOPLE
ARE TALKING
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★★★★★
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Outstanding online fashion shop! Amazing selection, fast shipping, and superb customer service. A fashionista's dream come true!